FAITH – Faith in God, Faith in ourselves and faith in the Filipino people’s ability to create solutions to every problem.
BELIEF – Belief and trust in our agency’s ability to protect life and business in creative and pro-active ways.
CONFIDENCE – Confidence in the truth that Filipinos and all human race are of good will provided with the shepherd’s direction.
DISCIPLINE – Discipline one’s self to be selfless and righteous.
HONESTY – Even if others are not because it is a virtue inculcated in our hearts and minds.